assist2sell spearheads industry change groundbreaking real estate practices for transparency 56


Assist2Sell Spearheads Industry Change: Groundbreaking Real Estate Practices for Transparency


Robert Tavares

March 27, 2024 - 18:54 pm


Pioneering Real Estate Company Assist2Sell Champions Transparency in Response to the NAR's Antitrust Settlement

In a groundbreaking announcement made in Reno, Nevada, on March 27, 2024, Assist2Sell, a leader in the real estate industry well-known for its innovative approach, today reaffirmed its dedication to reshaping the process of real estate transactions. This significant declaration comes on the heels of a recent proposed settlement by the National Association of REALTORS® (NAR) regarding antitrust lawsuits filed against both NAR and various other real estate businesses. As part of the changes suggested within the settlement, there could be far-reaching implications for commission structures which have long defined the industry.

Assist2Sell has expressed firm support for one specific proposed policy change within the Multiple Listing Service (MLS) which would eradicate the norm where sellers agree to cover the commission for the buyer's agent. This shift in policy seems to have been heavily influenced by a standpoint recently taken by the U.S. Department of Justice (DOJ). In an amicus brief submitted as part of a similar lawsuit (Nosalek v. MLS PIN), the DOJ laid out a recommendation for an injunction to be agreed upon by the Settling Parties, banning MLS PIN participants from offering buyer-broker compensation.

This proposed settlement has cast a spotlight on the paramount importance of providing consumer choice and the vital necessity for transparency in real estate transactions. For years, Assist2Sell has been a staunch advocate of a consumer-centric approach, striving to offer services that are not only affordable but also transparent. For customers, this means a significant reduction in commission costs without any compromise on the caliber of services they receive.

Assist2Sell has separated itself from traditional real estate practices that adhere to legacy commission structures, which tend to unnecessarily drive up costs for both home sellers and buyers. In stark contrast, Assist2Sell thrives by offering a clear and straightforward fee structure. This not only furnishes their clients with considerable financial savings but also the assurance that they are receiving expert full-service real estate assistance.

What sets Assist2Sell apart is its transparency about its fees. "We are proud to be offering such low fees. Why keep it a secret?" exclaimed Ryan Elliott, the company's Chief Operating Officer. Elliott believes that the emerging settlement will catalyze beneficial transformations in the marketplace. It is expected that this will foster more competitive pricing models and services which will ultimately place the interests of homeowners at the forefront.

Assist2Sell eagerly anticipates a future where homeownership is accessible without the daunting weight of exorbitant fees. They envision a reality that paves the way for an honest, cost-effective, and customer-driven real estate experience.

About Assist2Sell

Spanning its operations across the United States and Canada, Assist2Sell stands out as a premier "Full Service with $avings!"® real estate company. It's a name synonymous with offering homeowners a cost-efficient, thorough alternative to the traditional, and often costly, real estate commission rates. Those interested in learning more about how Assist2Sell is revolutionizing the real estate world are encouraged to visit

For inquiries and further information, individuals can reach out to:

Ryan Elliott
Assist-2-Sell, Inc.
[email protected]

SOURCE: Assist2Sell, Inc.

In summary, Assist2Sell embraces a groundbreaking era in real estate characterized by enhanced transparency, lowered costs, and a deep-rooted consideration for the consumer's best interests. In facing the potential shifts proposed by the NAR's settlement, Assist2Sell stands poised to continue leading the charge in delivering full-service real estate solutions that do not strain the homeowner’s finances but instead celebrate and encourage the dream of homeownership for a broad audience.

As we await the final decision on the settlement, which aims to alter current real estate practice standards, one thing remains clear: The expectations and needs of home sellers and buyers are changing, and companies like Assist2Sell are at the forefront, ready to meet and exceed these evolving demands with open arms and wallets. It signals a future where fairness, affordability, and choice are not merely ideals but regular practice in the world of real estate.

Assist2Sell recognizes the complex nature of buying or selling a home. As such, their model seeks to simplify this process while safeguarding the interests of their clients. With a firm grasp on the pulse of the industry and a dedication to innovation and customer satisfaction, Assist2Sell has already paved the way for groundbreaking changes in the real estate sector. It is this forward-thinking mindset that has positioned the company to adapt swiftly and confidently to the proposed changes put forth by the NAR.

Offering a beacon of hope to current and prospective homeowners, Assist2Sell's announcement manifests its resolve to fulfill the needs of the modern consumer. This resolution hinges on the belief that homeowners deserve to retain more of their investment during the sale of their property. By advocating for lower costs and greater transparency, Assist2Sell is not only redefining the standards of industry practice but is also reinforcing the belief that the best interests of the homeowner should always be at the center of any real estate transaction.

Amidst an ever-changing economic landscape, offerings that provide value without compromising service are vital. This is a philosophy that has been intricately woven into the fabric of Assist2Sell’s business model. The current shift in the industry landscape serves as a testament to the need for models like the one Assist2Sell has been perfecting over the years. More than ever, this evolution in transactional approaches in real estate stands as a triumph for consumer rights and empowerment.

As the public and industry alike await the conclusion of these potentially transformative changes, the narrative surrounding home buying and selling is undoubtedly changing. The conversation has shifted from one that traditionally prioritized the industry's status quo to one that supports innovation geared towards the public good. Assist2Sell is the embodiment of this shift, demonstrating a commitment to service and savings that will likely set a new standard for real estate businesses nationwide.

In an industry frequently criticized for its opacity, the movement towards transparency and client empowerment is a refreshing change that promises to reshape the future landscape of real estate. As pioneers in this shift, Assist2Sell's commitment to transparent pricing and consumer choice is not just a corporate policy, but a resounding message to the entire industry that the era of traditional, commission-based real estate practices might be coming to an end.

The quest for a more equitable real estate world has been a long time coming. With the advent of these proposed changes and the steadfast vision of Assist2Sell, there is the burgeoning optimism that the industry is on the cusp of a new dawn. A world where buying or selling a home is a clearer, more fair, and less financially straining endeavor is within reach thanks to the efforts of industry innovators like Assist2Sell.

The traditional landscape of buying and selling homes is on the brink of a major shift, one that champions transparency, fosters competitive pricing, and most importantly, places the consumers’ interests first. As this new narrative unfolds, Assist2Sell is already leading the way, showcasing a business model that could very well inspire an industry-wide transformation.

The awaited verdict on the NAR's proposed settlement is sure to carry significant weight in the real estate industry. Regardless of the outcome, Assist2Sell’s decisive action and unwavering dedication to serving the homeowners of the United States and Canada has already made its mark. It underlines a steadfast commitment to elevating the standards of service and affordability in the real estate arena, signalling the inception of a new epoch in the way we transact our most valuable asset: our homes.

In conclusion, Assist2Sell continues to exemplify the virtues of affordability and integrity in real estate, providing homeowners with an alternative to the high costs traditionally associated with selling property. Their approach is one that promises not only savings but a future where the real estate process is fundamentally guided by the principles of fairness and transparency—for the benefit of all.